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RESUME OF THE PROJECT
1. MISSION STATEMENT
“Development of the new vacancy complex in northern coast of the Black Sea in Bulgaria, Suvorovo.”
2. STRATEGY
“The main strategy is to specialize or concentrate on the needs of certain segment or competitive group of buyers with the orientation on solvent buyers on the market of housing (preferably citizens of so called “cold countries”) and commercial real estate”.
Deep elaboration at an initial stage of development of the project with the purpose to decrease risks and the subsequent sales at maximum price on the stage of conceptual project; or full realization of the project with the subsequent sale of apartments and the commercial areas at maximum price.
Project “PURE HEAVEN” prescribes construction of the luxury residential complex with developed infrastructure in the town of Suvorovo in northern part of Bulgaria. Complex consists of:
Residential space:
• houses
• villas
zone of an active rest:
• sport complex with closed pool
• 2 open pools
• tennis court
retail;
underground parking and ground parking places
Goal:
institution of competitive structure with the improved characteristics
Strategy:
construction of the property demanded;
selling of all premises for the maximum profit.
3. PROJECT
3.1. General part
This project is carried out on the bases of the investor’s order and in accordance with PUP-PRZ of Regulated property Õ²V, quarter 2 due to the plan of Suvorovo town, approved with Order # 317/23.06.2006 issued by Mayor of Suvorovo municipality.
The total area of the land plot is - 18 950 m2
Purpose: residential spaces.
Communal engineering networks are laid down along the land plot : canalization, water supply, electricity.
3.2. Region development perspectives
Suvorovo town is a centre of Suvorovo municipality, which is located in north part of Varna region on the 215,877 sq.m.. Relief is plain, as municipality is located on the south-western part of Dobrudzansko plateau. Climate is moderately continental with predominant influence of the Black Sea. On the territory of municipality there are no atmosphere pollutants and emission of dangerous elements.
Municipality Suvorovo is located close to the main road Å 70 Varna – Sofia, which is important for increasing of transport availability of municipality and possibilities for economic development through the attraction of new business and stimulation of business activity of entrepreneurs. Favourable relief and proximity to big economical, administrative and educational centre is a basis of comparatively well-developed transport system of Suvorovo municipality. Through the territory of this municipality a train line lays down, with the help of which there is a connection between centres Dobrich, Shumen, Varna, Devnya and harbour Varna-west.
All aggregations in the municipality are water supplied, with installed telephone services, electrificated. Two mobile operators are accessible as well. Through this territory optical cable is laid down, which will provide high-speed data transfer.
Optimization of energy consummation will be fulfilled in gasification of mentioned territory. It’s stipulated that till 2007 all public buildings in municipality will be gasified.
Municipality Suvorovo has the potential for culture, informative, fishing and hunting, agriculture and religious tourism development, not only because of the big administrative centers and the Black sea resorts proximity, but also because of availability of the following resources:
Infrustrucute:
• Access to high-class roads and rail station network
• High level development of road networks
• Availability of different water resources
• High level development of electricity networks
• Proximity to optic cable network
• Proximity to gas network
Natural, cultural and historical sightseeing attractions :
• Wide afforested territory with mostly wide-leaved forests
• Preserved authentic folklore customs
• The third biggest mosque in north-eastern Bulgaria, which was built in the second part of ÕV² century upon the project of Turkish architect Sisan
• Native house of Peter Dynov
• Remains of old Roman fortress, which can be found as basis for some alternative forms of tourism, through including them into tours of tour operators in the Bulgarian Black sea coast. The aim is to vary touristic offers.
4. RESIDENTIAL CLOSED (CLUBBING) COMPLEX – HIGH-CLASS RESIDENTIAL SPACE
Specification of the complex «PURE HEAVEN»
The basic distinctive characteristics of premises are their quality, location and infrastructure. Quality of a construction is determined by many factors, including date of construction, location, materials, engineering systems, additional conveniences, management.
For conception we have chosen 2 strategies of the residential complex «PURE HEAVEN» development:
• For construction of the residential complex “Pure Heaven” high-quality materials and reliable contractors will be involved. Comfortable location in quiet town, but in proximity to administrative, transport and cultural centers is guaranteed by highway Å 70 Varna – Sofia.
• As a conception we consider that it is possible to represent residential complex “Pure Heaven” as a property of “LUX” class, namely providing comfort life for residents and guests of the complex.
Characteristics, which guarantee “LUX” class for residential complex «PURE HEAVEN»:
The first advantage is a location of the complex in ecologically pure, picturesque area in proximity to the regional administrative, transport and cultural centers. The considered project is located in Community Suvorovo.
Destination to complex from: km
Varna 32
Balchik 64
Albena 42
Resort “Golden Sands” 50
Airport 25
Ferry 20
Railway satation 32
For realization of the project of a housing complex “Pure Heaven" the maximal preservation of natural resources of the site, natural vegetation and landscape features is prescribed. While construction of houses and objects of infrastructure, lining of roads, access roads, equipment of communications and municipal systems all measures will be taken for preservation of a unique large forest of the given district.
The second advantage is a professional management both, residential buildings and whole complex.
Professional Management Company will provide:
- high-level management
- support of apartments and general parts in complex
- additional services for inhabitants:
• Tenancy
• Cleaning
• Payment of accounts
The third advantage – developed and professionally organized infrastructure of the complex.
Presence of an independent administrative, service and security services, entertaining institutions, zones for rest, nurseries and athletic fields is prescribed by conception.
In the administrative-service block there will be located:
• mini-market,
• club restaurant,
• bar,
• first-aid post with medical personnel on duty,
• dry-cleaner,
• laundry,
• transportation service,
• property management,
• administration of complex,
• kindergarten
Also for local residents and visitors parking places will be organized.
With the care about health way of life of the residents in complex projected:
• sport club with SPA-zone and pool
• 2 open pools
• tennis court
• race tracks
Along inhabited sector foot walking avenues, cosy garden houses, benches, flower beds will be equipped. Round-the-clock protection, controllable entrance to the territory will be equipped. The management service will organize territory cleaning and dust utilizing, will take care of lawns and flower beds of tenants.
The fourth advantage is regarding parking.
In accordance with the project and Conception there are enough amount of parking places in underground and ground parkings stipulated. Requirements according this item can be found in Legislative Act ¹ 2/29.06.2004 about planning and designing of communicational and transport systems on urbanized territories (State Newspaper ¹ 86/01.10.2004).
Positive moment is that there is a comfortable availability to each block, and there are no public roads inside the complex.
The fifth advantage concerns heating systems, ventilation and air-conditioning.
According to the project the central air-conditioning and central heating is stipulated.
The sixth advantage concerns drafts.
In the complex apartments with very comfortable planning and small square are designed. Due to market researches, such kind of residential spaces are most popular on “cold” countries markets.
The seventh advantage: digital telephone lines, ISDN and Internet services in the complex.
The eights advantage: transport services for residents to the most popular destinations (administrative and cultural centers, beaches and resorts).
Construction of the object of such class and functional purpose will provide to investor the maximum profit. Positive moment is that sales can be organized on stages of further designing and early construction with applying of price differentiation.
Very important for the project is a marketing strategy. In this case price factor is much more important, than huge marketing company. On the real estate market even slight price changing influences on buyers decision. That’s why prices for realization of premises must be defined not higher, than market prices, and must be increased due to the stage of project.
Consequently, construction of the complex coincide current market demand. That is why market conjuncture will provide for investor high profitability and rapid recoupment.
5. TECHNICAL PARAMETERS:
Square of land plot - 19 688 sq.m
Building ¹ 1:
• Apartments – 75
• Total build-up area– 6128.23 sq.m
Building ¹ 2:
• Apartments – 56
• Total build-up area– 4533.39 sq.m
Building ¹ 3:
• Apartments – 57
• Total build-up area – 4697.02 sq.m.
Building ¹ 4:
• Apartments – 22
• Total build-up area – 1746.20 sq.m.
Building ¹ 5:
• Apartments – 3
• Total build-up area – 390.65 sq.m.
Building¹ 6: - Multifunctional public building
• Total build-up area – 2765.5 sq.m.
Pools:
• For adults - build-up area – 535 sq.m.
• For children - build-up area - 70 sq.m.
Sport complex:
• Total build-up area – 670 sq.m.
Density of construction - 24.55 %
KINT - 0.993
Planting - 65.70 %
Selling price at current stage (conceptual project) - ? 2 500 000
Selling price after realization of the project - ? 12 921 600
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